The King is Back: BK Re-Signs as Major Partner

Wellington Rugby Football Union is proud to welcome Burger King back as a Major Partner for the 2025 season, continuing their support of both the Wellington Lions and Wellington Pride.

Burger King has been a staple in the New Zealand food scene since 1993, and their commitment to quality and community makes them a perfect fit for Wellington Rugby.

"Burger King’s been serving up flame-grilled goodness in New Zealand since way back in 1993, and we’re still all about quality – 100% beef patties, home-grown chicken, freshly baked buns and locally sourced produce. It’s something we’re really proud of. The King does burgers a bit differently, and with six restaurants across the region, we’re stoked to be part of the local community."  - Joe De Atouguia, Operations Excellence Lead, Burger King

Burger King continues its longstanding relationship with the Lions as the official sponsor of the number 9 jersey, and once again brings that same support to the Pride, sponsoring their number 9 jersey for a second consecutive year.

“It’s fantastic to have Burger King back in the mix for 2025,” says WRFU CEO Tony Giles. “Their continued support of both our Lions and Pride teams shows their belief in what we’re building here, and we’re grateful to have such a well-known brand standing alongside us.”